Endorsement examples

This is an example of a trade association endorsement sent to its restricted class

A corporation (including an incorporated trade association or membership organization) or labor organization may announce its candidate endorsement at an appearance by a candidate or party representative before, or in a publication sent to, its restricted class (no more than a de minimis number of copies of the publication that includes the endorsement may be distributed beyond the restricted class). These communications may be coordinated with candidates .

Disclaimers are not required when the SSF or its connected organization communicates with its restricted class.

This is an example of a trade association endorsement released to the public.

A corporation (including an incorporated trade association or membership organization) or labor organization may endorse a candidate and may communicate the endorsement to the general public. The corporation or labor organization may communicate with candidates for the purpose of deciding which, if any, candidate to endorse. The corporation or labor organization may not coordinate the announcement of its public endorsement with any candidate, candidate committee or its agents without the endorsement resulting in a contribution or expenditure.

Communications containing express advocacy that are paid for by a corporation or a labor organization must contain a disclaimer identifying who paid for the communication and indicating whether any candidate or candidate’s committee authorized the communication if the communication is distributed beyond the corporation’s or labor organization’s restricted class. The disclaimer must also provide the payor's permanent street address, telephone number or website address if the communication was not authorized by any candidate or candidate's committee.

All disclaimers must be clear and conspicuous. A disclaimer is not clear and conspicuous if it is difficult to read or hear, or if the placement is easily overlooked.