Petition for rulemaking on size of letters in TV disclaimers
On February 12, 2019, the Commission published a notice of availability in the Federal Register (84 Fed. Reg. 3344) that seeks public comment on a petition for rulemaking filed by Extreme Reach. The petition requests a modification to Commission regulations to reduce the height requirement for written disclaimers that appear on certain high definition television ads.
Specifically, the petition seeks an amendment to 11 CFR 110.11(c)(3)(iii)(A) to reduce the height requirement for disclaimer statements on television ads that are broadcast in high definition. For television ads broadcast in high definition, disclaimer letters would be equal to or greater than two percent of the vertical picture height. Disclaimer requirements for television ads that are broadcast in standard definition would remain unchanged at the current four percent of the vertical picture height standard.
Public comments on the petition are due by April 15, 2019. Commenters are encouraged to submit comments electronically (reference REG 2018-05) via the Commission’s website.